Alex and Dmitri, two amateur surfers, faced a daunting challenge when trying to get into the line-up at Huntington Beach, renowned for its powerful swells. Alex, who had an old shoulder injury, recognized that his physical limitations would be a major obstacle. Determined to find a solution, he proposed developing a device that could help surfers enter the line-up more quickly.

Dmitri was immediately supportive of the idea and suggested incorporating a motor into a fin. Thus, the concept of the Boost Fin was born - a device that would provide surfers with the push they needed to reach the line-up faster, catch more waves, and surf for longer periods of time.

With his engineering background, Alex set to work on bringing this innovative solution to life. He designed and built the first prototype of the electric fin and together with Dmitri, they put it to the test. The result was the birth of the world's first electric fin, which revolutionized the surfing experience for countless enthusiasts.